You may be aware that data protection laws in the EU are changing and we have updated our privacy policy accordingly. We always have and will continue to respect your privacy. The updates apply to all customers regardless of location, not just EU citizens, as we believe that all customers deserve the highest level of data protection. Updates include more info about how we use your data, your rights under the new legislation and new wording to comply with GDPR.

https://secure.bellonline.co.uk/knowledgebase/94/Privacy-Policy-and-Cookies.html